Mifani shoes were the official footwear sponsors at the first ever London Modest Fashion Week. First of its kind LMFW saw 40 fashion designers from around the world hit the runway at the Saatchi gallery in Chelsea, London.
Demand for modest fashion is increasing year on year and has caught the attention of the mainstream outlets, with retail giants H&M and Uniglo featuring women wearing hijabs within their advertising campaigns.
Adopting a ‘see it, like it, buy it’ model Mifani supported the designers with footwear from their SS17 collection. Shoe styles included their signature mules, mock croc courts and stilettos all chosen to complement the pan Asian, Afro-Arab influence being showed.